Daily Cuss

Window Licker video is a parody of contemporary American rap music videos. In the video, two foul-mouthed young men (a Latino and an African American) in LA are attempting, unsuccessfully, to pick up two young African American women (referred to in the end credits as “hoochies”), when suddenly a ridiculously long white limousine (38 windows in length, including driver’s window) crashes into the two men’s black Mazda Miata (MX5) convertible, and a “pimped-out” Richard D. James, displaying a surreal amount of wealth and power, emerges with his signature fixed grin. The two women, among others, accompany James in his limousine while their faces morph into James’s own likeness (possibly a criticism of rap music videos or a display of Aphex Twin’s usual creepiness). The video was directed by Chris Cunningham, who also directed the infamous music video for Aphex Twin’s “Come to Daddy” in 1997. It is worth noting that the men are “window shopping” for prostitutes during the video’s opening; the French term for “window shopping” is faire du lèche-vitrine, which literally translates to “licking the windows”. There are 127 uses of profanity used in the dialog segment of the video (which is under 4 minutes), including 44 uses of the word “fuck”. This averages to about 1 use of profanity every 3 seconds. The promo was nominated for the “Best Video” award at the BRIT Awards 2000, alongside videos by Supergrass, The Chemical Brothers, Fatboy Slim, and eventual winner Robbie Williams …